Performance reviews your team can trust
See who's managing accounts well and who needs support, with rules designed to keep it fair.

A score for each role
Each person is scored on the work their role is responsible for. Open anyone to see how the categories add up, and how they've moved month by month.
What gets measured
These are the starting weights. Admins can change categories, weights and targets, and every change is saved as a new version.
Account managers
| Category | Weight |
|---|---|
| Client communication and responsiveness | 30% |
| Account management | 25% |
| Client satisfaction and retention | 25% |
| Task and project management | 20% |
Media buyers
| Category | Weight |
|---|---|
| Account management and execution | 35% |
| Budget management | 25% |
| Reporting and strategy | 20% |
| Account performance contribution | 20% |
Rating labels
- Critical: below 50
- Poor: 50 to 64
- Needs improvement: 65 to 74
- Good: 75 to 84
- Excellent: 85 to 94
- Outstanding: 95 and up
Built to be fair
A number is only useful if people believe it, so the rules deal with the situations that usually make scores unfair.
Handovers
People answer only for the dates they held a client. A call just before handing over counts, and a churn after handing over doesn't.
New accounts
Contact, reviews and account work aren't judged until someone has held the client for the target number of days.
Shared clients
Media buyers are judged on their own platforms, using each platform's budget, spend and results.
Things outside their control
Staff log a blocker with a kind and a platform. It counts straight away, ends after 30 days, and admins can reject it.
Missing data
A metric with no data shows N/A and its weight moves to the others. Below 60% measured, a score says Not enough data.
Past reviews
Finished months are saved from that month's own numbers and keep their label, even if settings change later.
Client Health is calculated, never typed
It feeds account scores and shows which clients need attention. Nobody can edit it, and that rule sits in the database.
Health labels
- Churn risk: below 50
- At risk: 50 to 74
- Healthy: 75 and up

Every score explains itself
Every score shows how much of it could be measured, how it compares with earlier months, and which categories have no data yet.
See how scoring would work for your team
We'll walk through the categories and weights with your roles in mind.